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Tel: +358 40 5959 261  Mail: mail (at) joonaspaloheimo.com  Address: Kapteeninkatu 26 C 53, 00140 Helsinki







From ideas to execution


Art Direction, Creative Retouching and Digital Illustration






Cases



HASAN&PARTNERS

Hasan&Partners Christmas card done with producer Kirsi Pärni from Left&Right and photographer Marco Melander.

My job was to create the background and plant the studio photographed people in it.



SONERA

Sonera has a complete range of mobile and fixed services and is the leading mobile operator in Finland.

Advertising agency DDB Helsinki needed me to airbrush the models facial features to oblivion. Photographer Anton Sucksdorff.



TOYS

Photo collage. Personal project.


CROWMOOR

Crowmoor is a dry English-style apple cider by Sinebrychoff. Sinebrychoff is the oldest industrially operating brewery in the Nordic countries and one of Europe's most modern breweries.

I teamed up with Fake Graphics and advertising agency Taivas to create a dark and moody moor imitating the Crowmoor's logo. The product shot was made by Outo.

The final image was used in magazines and in outdoor posters.



AATAMI & EEVA

Aatami & Eeva is a new entertaiment program for tv channel Nelonen where married celebrities compete how well they really know each other.

A retouch collaboration with a talented photographer Perttu Saksa. The advertising agency was 358.



SEEPSULA

Seepsula is a Finnish family-run business working in the field of stone processing.

Hasan&Partners hired me to do 5 different logo illustrations that show Seepsula's materials in use and the potential outcome.



POWER ANIMALS

Retouch and photo collage training. Personal project.


GOLDEN CAP

Golden Cap Sparkly is a semi-dry sparkling wine drink, developed by Sinebrychoff. Sinebrychoff is the oldest industrially operating brewery in the Nordic countries and one of Europe's most modern breweries.

I teamed up with photographer Marko Rantanen and advertising agency Bob Helsinki to create a fantasy filled scene. I was in charge of the illustrations and retouching the image.

The final picture was used in outdoor posters.



VON HERTZEN BROTHERS

Von Hertzen Brothers is a Finnish prog-related rock band consisting of the three Von Hertzen brothers, citing bands such as Led Zeppelin, Deep Purple, Pink Floyd and Kingston Wall as their influences. Each of the brothers have played in many popular Finnish rock bands.

I was hired by Backstage Alliance to retouch photographer Kira Gluschkoff's images for Von Hertzen Brothers third album under the supervision of art director Ville Granroth.



PANDA

Panda is a Finnish confectionery company that was founded in 1920. Being the second largest domestic confectionery producer, Panda is among the best known candy companies in Finland and it is best known for it's licorice products. This national sweet treat has been manufactured with the same recipe since 1933, and it has been one of the nation’s most loved candy products for over 75 years.

I teamed up with Fake Graphics and advertising agency TBWA to create midnightsummer scenery with our national sweets' face in it.

The final image was used as a part of a film and in outdoor posters.



FRAGILE CHILDHOOD

"I was shocked to hear that after only a couple of drinks my child doesn't know me anymore. In my own eyes I'm just starting to be tipsy, but Niko thinks I've become another person. Mom is gone and he's left alone."

The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.

The campaign was done with Euro RSCG and I was in charge of the art direction and illustration.

The Fragile Childhood campaign was chosen to be a part of the Act Responsible Expo. A worldwide touring exhibition shown at public and professional events: Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.

The campaign got a first prize at the MediaFinlandia 2010 contest.

Also featured in the 24th Epica Book: Europe's Best Advertising.



PORTFOLIO '09

This multimedia site was a collaboration between me, web designer Juhana Mikkanen and sound designer Kalle Wahlberg. Trying to push your own limits usually pays off and as a prize this portfolio site was awarded silver at the Finnish Best Of The Year advertising competition outspacing major agencies.

The same team also produced this another site which got honourable mention at the same competition in the young creatives category one year earlier.



PERSONAL

Defining what is illustration these days is getting hard. Constantly evolving technologies help mixing and mashing different styles of techniques and by doing so the old definitions of what is illustration is getting hazy.

Guess you could describe my style as illustration imitating photomontages. I do most of my work with Photoshop by combining all sort of images and adding that hand drawn feeling in to the mix. In some of my illustrations I try to be as thought-provoking as possible and some are just for laughs. I think It's good to uphold the balance between the serious stuff and the buffooning.

If you find my style intriguing please don't hesitate to contact me. I would love to work with you. Pricing depends on the case but you can get some sort of an idea from the services and pricing section of this site.





What's happening?


I ♥ being my own boss 2.12.2012
The office is closed thru January. Sorry for the inconvenience. Back in February.

I ♥ 2012 1.12.2012
Happy New Year!

I ♥ Christmas 23.12.2011
Merry Christmas!

I ♥ Updating 22.12.2011
Added few new works to cases. And more is coming as soon as the stuff gets published.

I ♥ Facebook 15.12.2011
Now @ Facebook.

I ♥ New client 24.11.2011
Collaboration with photographer Marco Melander.

I ♥ New client 10.11.2011
Welcome Helsinki-based gaming startup Huikea Experience.

I ♥ New client 4.11.2011
Welcome advertising agency DDB Helsinki.

I ♥ Returning clients 27.10.2011
Clients returning. Must have done something right.

I ♥ Kultajyvä 20.10.2011
Panda campaign was shortlisted in a Finnish annual print advertisement competition Kultajyvä. The campaing was done with the ad agency formerly know as PHS and Fake Graphics.

I ♥ Updating 20.10.2011
I tried to bring a little more sense to my services & pricing section.

I ♥ Schemes 12.10.2011
Scheming ways to infiltrate the game industry.

I ♥ Outdoor Champions 2011 30.9.2011
The Panda campaign is shortlisted at Outdoor Champions 2011.

I ♥ New client 22.9.2011
Welcome advertising agency Family.

I ♥ New client 20.9.2011
Welcome photographer Anton Sucksdorff.

I ♥ Fame 9.9.2011
I just spotted that the Fragile Childhood campaign was featured in the 24th Epica Book: Europe's Best Advertising. It is the only annual reference on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. The Epica Awards are the most prestigious creative awards in Europe.


I ♥ New client 9.9.2011
Welcome producer Kirsi Pärni from Left & right.

I ♥ New client 8.9.2011
Welcome photographer Ofer Amir.

I ♥ Spam 7.9.2011
Newsletter released. Order up.

I ♥ New business rampage 25.8.2011
6 phone calls. 5 meetings.

I ♥ New client 15.8.2011
Welcome photographer Perttu Saksa.

I ♥ New client 8.8.2011
Welcome media company Talentum.

I ♥ New client 3.8.2011
Stepped out of my comfort zone and made a website (and visual identity) for a sound service company Bighouse.

I ♥ Work 25.7.2011
Back in business.

I ♥ Summer holiday 14.7.2011
I'm on vacation. Back in business Monday the 25th of July.

I ♥ New client 7.7.2011
Welcome design agency Tomteby.

I ♥ Tähtivaeltaja 6.7.2011
Cover image for Tähtivaeltaja Magazine.


I ♥ New clients 29.6.2011
Welcome advertising agency Dynamo and photographer Päivi Anita Ristell.

I ♥ New client 9.6.2011
Welcome advertising agency Hasan&Partners.

I ♥ Education and new business rampage 30.5.2011
I finished my entrepreneurship education at the Aalto university and I've been rampaging through various agencies to extend my client base.

I ♥ New image 25.5.2011
New image for Lambi added to the cases section. Done with the talented guys from FLC415.

I ♥ Attention 10.5.2011
There were some plagiarism accusations in the M&M magazine between Karhu (bear) beer and Panda licorice ads. But as they say - there is no such thing as bad publicity.


I ♥ The goverment 1.5.2011
Got an extension to my goverment given start-up capital. So I'll be here at least for the next six months! 

I ♥ Golden Cap 24.4.2011
Golden Cap campaign done with photographer Marko Rantanen and advertising agency Bob Helsinki hits the streets.

I ♥ Fame 20.4.2011
Article (Finnish only) about the MediaFinlandia victory in the M&M magazine.

I ♥ Glory 19.4.2011
The Fragile Childhood campaign done with Euro RSCG Helsinki got the first prize at the MediaFinlandia contest. That's best out of 2000+ ads.


I ♥ New client 15.4.2011
Welcome advertising agency Taivas.

I ♥ New client 30.3.2011
Welcome photographic management agency Kuvaamo.

I ♥ Stars Aligned 21.3.2011
Von Hertzen Brothers new album Stars Aligned in stores now.


I ♥ Crowmoor 14.3.2011
Crowmoor campaign done with Taivas and Fake Graphics hits the streets.


I ♥ Glory 4.3.2011
Panda campaign was chosen as one of the best outdoor ads of the month by the Markkinointi&Mainonta magazine.


I ♥ New image 26.2.2011
I added a new illustration about the creative process to my Flickr account.

I ♥ MediaFinlandia 22.2.2011
The Fragile Childhood campaign is a MediaFinlandia 2010 finalist.

I ♥ New image 16.2.2011
I added a new illustration to the cases section.

I ♥ Panda 27.1.2011
Image I made with Fake graphics and PHS hits the streets.

I ♥ New business cards 21.1.2011
New business cards. Fresh from the oven. 100% recycled paper. Come get some!


I ♥ Cover and interview 13.1.2011
Cover image and interview for Photoshop User Magazine.


I ♥ New client 7.1.2011
Welcome FLC415.

I ♥ Interview 22.12.2010
Interviewed for CreativePro.

I ♥ New client 22.12.2010
Welcome Backstage Alliance.

I ♥ Interview 16.11.2010
Just Creative Design.

I ♥ New client 24.9.2010
Collaboration with Fake Graphics.

I ♥ Feature 22.9.2010
Works featured at Shutterstocks blog and newsletter.

I ♥ Exhibition 4.8.2010
The Fragile Childhood campaign was chosen to be a part of the Act Responsible Expo. A worldwide touring exhibition shown at public and professional events: Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.




Services & pricing


I offer services from art direction and illustration to creative retouching. If I'm unable for the moment to take your case I promise to route you towards the next best thing.

I usually work as an subcontractor for advertising agencies, photographers and game houses. But individual clients without ad agency are welcome as well.

Planning: 125 e / hour.
Executions: 85 e / hour.


Above is the hour rates but I have a tendency to settle a certain sum with my clients and then work the hours that are necessary.

Retouch

Retouching images usually settle somewhere between 298 - 680 euros / image.

Detailed image manipulation and merging of multiple images prices move between 1230 - 2500 euros / image.

Illustration

Photo collages and 3D based illustrations: 1230 - 2950 e / image.

And that's how they get you...

Potential surcharges from materials, photo shoot supervisions and planning. Sales tax will be included in every bill.

Non-profit oraganizations & collaborations

I'd like to offer my knowledge to non-profit organizations for minimum charge. Depending, of course, on the project and my schedule. Please don't hesitate to ask.

...And I'm always open minded for interesting collaborations.






Individuality, creativity and divergent thinking


Nonconformity, curiosity, persistence and willingness to take risks. These four traits are found from people with the ability to divergent thinking. The ability to see lots of possible answers to a question. Lots of possible ways to interpret the question. This style of thinking combined with creativity, being the process of conjuring original ideas with value, are the base of my business.

I've been collaborating with 358, Anton Sucksdorff, Bob Helsinki, DDB, Dynamo, Fake Graphics, Family, FLC415, Kirsi Pärni / Left & right, Ofer Amir, Perttu Saksa / Viewmasters, Hasan&Partners, Huikea Experience, Kira Gluschkoff, Marco Melander, Marko Rantanen / Kuvaamo, Taivas and TBWA.

For clients such as Backstage Alliance, Finlandia Vodka, Finnair, Lambi, Nelonen, Neste, Panda, Pohjola, Sinebrychoff, Sonera and Talentum Media.



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